![]() ![]() Instead of a traditional camcorder, the Flip resembles a point-and-shoot camera. "You take a quick video, plug the device into computer, and immediately upload to the web." "The ease of use is incredibly seductive," says vice-president of electronics, Paul Ryder. Pure Digital's edge: It is transforming the camcorder market by making it simple to shoot and share video. Models range from $149 to $230 and are sold online and at retailers like Wal-Mart ( WMT, Fortune 500), Costco ( COST, Fortune 500) and Target ( TGT, Fortune 500). Since launching the Flip in May 2007, the company has shipped nearly two million devices. Thanks to such user-generated content, upstart Pure Digital is holding its own in the competitive consumer-electronics world, which is dominated by big conglomerates such as Sony ( SNE), Panasonic ( PC) and Samsung. A congressman gave constituents a tour of his D.C. The lead singer of a band recorded his view while crowd surfing. Another shared video of his Lasik eye-surgery. One man recently sent footage shot from the front of his dog sled in Alaska. ![]() The clips come from their customers, shot on the Flip video cameras the company makes. NEW YORK (Fortune) - When employees at Pure Digital Technologies get caught watching user-generated videos at work, they don't have to worry. ![]()
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